Top 10 Brand Activation Examples | Big Kahuna

Brand activation uses planned strategies to drive customer actions. Often done through a campaign, brand activation can help generate brand awareness and attract a wider target audience.

Brand activation campaigns also aim to increase brand loyalty and gain more customers, ultimately creating long-lasting relationships.

Numerous industries have successful brand activations – including those in hospitality and retail, but what do they do that works so well? Read on to learn more about our top 10 good brand activation examples.

 

Brand Activation Campaigns

There are several ways to activate your brand. Creating immersive experiences and enticing new customers to your brand is a key part of brand activation.

Whether it’s through event marketing, pop-up shops, or product launches, the overall goal of a brand activation campaign is to increase brand awareness and gain new customers, ultimately leading to more revenue. Unlike traditional marketing methods, brand activation often uses experiential marketing techniques.

Experiential marketing campaigns connect your consumers to your brand values while offering a unique way for them to get to know what you do. Such brand activation efforts will likely result in success and boost brand awareness.

Create a Successful Brand Activation Strategy

Brand activation is important. Creating a brand activation strategy is the initial step in the process to ensure a plan is set out. Allowing you to connect with your target audience by offering an engaging experience, brand activation creates excitement and interest in your brand.

In comparison to traditional marketing, brand activation is typically inexpensive – meaning an improved return on investment. It’s important to create a brand marketing strategy that considers your potential consumers. There are some key steps to follow while creating a brand activation strategy:

Step 1 – define what your product or service brings to the table. This is vital while creating messaging that aligns with what your brand has to offer

Step 2 – identify your target audience. This is an important step, helping to define who you want to reach through your campaign. Identifying your audience allows you to tailor your campaign to a specific group of people

Step 3 – decide on a budget. Knowing how much you have to spend on your campaign allows you to plan accordingly. Perhaps if you have a smaller budget, you could opt for a virtual event as opposed to an elaborate campaign

Step 4 – consider social media. In this day in age, social media has a lot to answer for, helping businesses grow at great speed. From Instagram to TikTok, there are several channels to utilise while you advertise your brand

Step 5 – consider what you need to make your campaign come to life. Once you’ve decided on who you need to target and why, discuss with your team what steps need to be taken to make your campaign come to life

Our Top Brand Activation Examples

Standing out to other brands is key. Through brand activation, you need to ensure your brand stands out against competitors. Think about how you’re going to make your brand activation different to others – how will you entice new customers, and how will you make sure you gain the right attention?

There are different examples of brand activation, from holding interactive pop-up events to collaborating with influencers. Let’s take a look at our top 10 brand activation examples for you to get inspiration from.

 

Personalised Experiences

Creating personalised experiences for your target audience is one of the most popular brand activation methods. Not only does it show that you’re dedicated to creating the most special experience for your audience, but it also shows how important it is that your consumers are left with something memorable.

Brand activation gives you a chance to showcase your brand and its values – through brand activation, you should make sure your audience remembers who you are and what you offer. By directly addressing your audience’s preferences through data collection and analysis, they’ll be left with a more tailored experience.

 

Virtual Events

Virtual events are becoming more popular. Technology is a key advantage for companies across the globe. Virtual events are often less expensive to run compared to in-person events, which is a great advantage for smaller, start-up companies.

As time goes on, we can expect to see more virtual events happening – whether that be in the UK or other parts of the world. Along with virtual events, AR (augmented reality) and VR (virtual reality) are changing how brands connect with their target audience.

New products can be showcased using such technology, making the experience of using a new product both fun and exciting. VR can also be used to tell the story of your brand, keeping consumers engaged before even trying your products.

 

Sustainable Campaigns

Sustainability is incredibly important, and consumers are likely to switch to your brand or try out your products or services if they know you’ve prioritised environmental practices.

Whether it’s using eco-friendly materials to make your products, or simply making more eco-conscious decisions to benefit the community and planet as a whole – showing dedication to make a positive impact is something potential customers appreciate.

 

Influencer Collaborations

It’s no secret that influencer marketing is providing great results for companies. A powerful way to enhance your brand activation, influencer collaborations have the potential to get your brand seen by all the right people.

It offers a simple way to attract new customers and target your preferred audience. Working with an influencer that aligns with your brand’s values builds credibility and shows that your brand is dedicated to working with the right people that suit your brand’s ethos.

Pop-Up Shops

Pop-up shops or food vendors offer the perfect way for consumers to try your products. Allowing customers to try samples or see what your brand offers can be the ultimate decision-maker as to whether they’ll support your brand.

Hosting a pop-up store is both interactive and engaging, offering a simple way to gain traction and increase brand loyalty. If someone likes your product or food selection, there’s a high chance they’ll buy into your business.

 

Samples and Giveaways

Giving away products or food samples is a great way to gain feedback from consumers. Tying into pop-up events, giveaways can be used to promote your goods. It’s no secret that we all enjoy a freebie – whether it be a product or food item.

Opposed to events, many brands hold giveaways across their social media platforms, asking for likes, comments, or story reshares in exchange. This helps spread awareness about your brand, which targets a wider audience and gains you some new followers.

 

Keeping on Top of Trends

Trends come and go. However, using them to your advantage can offer numerous benefits. Participating in trends online is likely to result in more brand engagement. Trends capture the attention of a broad audience, allowing you to tap into a wider visibility. It also shows that your brand is relatable, which customers love.

 

Hosting Annual Events

Like most brand activation events, annual events can be interactive and fun, allowing you to engage with customers and celebrate your achievements. Brands can host annual events in celebration of big achievements, like company anniversaries.

These events could promote new products upcoming in the year. Annual events also get people talking on social media, which ultimately leads to more brand awareness.

 

Themed Campaigns

Themed campaigns are great for brand activation. Helping to create memorable experiences for consumers, whether it be seasonal campaigns, like summer or Christmas events, or cultural events, such as Oktoberfest or Chinese New Year.

Incorporating traditions into your brand activation strategy shows your willingness to adapt your events or online presence around what traditions are currently happening at that time.

Enhancing Social Media Presence

Social media holds great importance for brands trying to be seen. Although in-person events or pop-up shops often create more interest, social media can be used to target an audience and spread the word about upcoming events or new product launches.

It’s common for both retailers and food vendors to take advantage of social media – whether it’s to create interest around a new product or menu addition.

Social platforms, such as Instagram, Facebook, and TikTok, can be used to document brand activation efforts, helping to include consumers who might not be able to be there in real life.

Boost Your Brand Activation With Help From Big Kahuna

If you’ve gathered some brand activation ideas for your next campaign, you might be wondering how to bring them to life. At Big Kahuna, we have both retail and food units available to hire or buy – the perfect additions to your next brand activation campaign.

Our retail units and food kiosks can be hired for your next event – whether it be at a local festival, shopping centre, or market. With our branded signage, you can capture the attention of your target audience and create a memorable experience.

 

We understand how important brand activation is, which is why we provide food units, kiosks, huts, trailers, and personalised signs to our customers. More businesses are reaping the benefits that come with working with Big Kahuna for your next marketing campaign. Our trusted team of professionals remains on hand to guide you through our products, ensuring a successful and exciting campaign.

So, if you’re planning your next brand activation campaign, we encourage you to get in touch today. We look forward to hearing from you.

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