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Turn your catering brand into a mobile street food business with a food stall or stand. Having a food stall is a popular way of serving food to the public and can be hired for private events too. Job satisfaction is great when you get to serve your food to people across the country at fun events and markets.
Whatever you intend on selling from your street food stall, you will want to make sure it stands out from the crowd, as you could be facing some tough competition. Read on in this blog to pick up some of our top tips from Big Kahuna.
Having a street food stall is a fabulous idea and a great way to make money. Food stalls are easy to put up and easy to take down, they can be transported effortlessly from place to place, and the benefits go on.
You can choose to either rent or buy your food stall and whichever you decide to do will depend on what you intend on doing with your stall, and whether you need it all year round or just seasonally.
Wherever your street food stall is located, you will want it to stand out. Quite often, you will be pitched in places with other food stalls to choose from so regardless of what you are selling. Making your stall stand out could be the difference between making a decent profit or not.
Read on if you wish to learn some of our top tips on how to make your street food stall stand out from the crowd.
Your branding and signing are one of the first things people will notice about your business. There are a few key things to make sure you achieve with your branding and signage. You should make sure that your brand name is clearly displayed – after all, you want your brand to be recognised.
Being recognisable will help you become remembered, and this helps with customers returning to your business for more. They might see your stall pitched up on a yearly basis at a certain market or if they happen to be travelling around and spot you on the move at a different spot.
If people remember you and you serve amazing food, it can increase the chances of you being hired for a private party such as a wedding for example.
Make sure your signs are clear to read from a distance, this will help grab people’s attention from afar. Elevate your signs and banners and choose your colours carefully, stick with a theme that represents your brand, and don’t go overboard. Too much colour or information can be too much to process at a glance and could be information overload which will deter people away and make sure it is cohesive throughout.
Of course, make sure your food is among the best. Even the best signage won’t save your business if your food is not up to scratch. Some popular street food examples that often go down a treat include some from the likes of:
The list does go on and finding your niche will be something you will have to work out. Updating your menu and offering something new, exciting and something you cannot get anywhere else will have people queuing up to try something new, and therefore choose your stall to spend their money.
Make sure pricing is clear on your signage and your menu. You should also make sure that your products are at a fair price too. No one likes being ripped off and overpaying for food and drinks in locations that often take advantage of this. Pricing your products fairly and competitively is a fine balancing act and something you will have to strategise.
Having discounts on certain days when you are maybe quieter, offering student or NHS discounts – as people love to make a saving, or having your very old loyalty card scheme is a great way to engage people. It will keep them coming back for more whilst rewarding them for their loyalty.
Make sure you accept multiple payment types. In this day and age, card payments are more accepted than cash! Therefore, make sure you have a card payment machine and that it is set up.
Many people do still like to pay with cash though so it can be good to give people the option of both.
Social media can be a powerful tool! With having your mobile catering business always on the move, you can kick-start your business by having a great social media presence.
This way you can be known for your food before people come across you. Posting about where you will be located next will help those you follow look out for your stall if they happen to be at the event or in the area you will be pitched.
You can even dive into the paid social media advertising space if you want to target a certain type of audience. Why not occasionally have occasional social exclusive promotions or competitions to keep people engaged with you online?
For that all-important branding and signage, don’t forget to check out all of the signs and banners that we have to offer!
Need any help on what stall to go for, how to set up a street food stall or any other advice you need about your mobile catering business? If so then please get in touch with us at Big Kahuna where we will be happy to help you.